Laser Focus

Consistency over time is essential. The trick is making sure that what you do consistently supports your goals. If the goal changes, your activities must also shift.

That advice came from Tim Grahl. I’ve just started a new podcast with him and the first episode airs today. It’s a reboot of The Book Launch Show and it’s all about book marketing.

One of the things we discuss is setting business goals and priorities. Since I’m primarily a fiction writer, my marketing activities must be laser focused on my novels. This blog speaks to the editing and non-fiction side of my business and as such I need to set it aside. It’s a bittersweet decision, but one I’m hoping you understand. (I’ll still be around on Twitter (@valerie_francis) if you’re looking for me.)

Why not take this time to reflect on your own business goals. What are you doing consistently to meet them?

About the author 

Valerie Francis

Valerie Francis is a bestselling author, literary editor, and podcaster with a passion for stories by, for and about women.

Each month, Valerie recommends books from literature’s best female authors. Selections come from every genre because women write, and read, in every genre. The Women’s Fiction category offers up some terrific novels, but these days there’s a strong female presence in thriller, horror, crime, and other genres traditionally dominated by male writers. No matter what the publishing companies may think, in the 21st Century, Women’s Fiction is whatever we want it to be.

stories for women, by women, and about women