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Laser Focus

Consistency over time is essential. The trick is making sure that what you do consistently supports your goals. If the goal changes, your activities must also shift.

That advice came from Tim Grahl. I’ve just started a new podcast with him and the first episode airs today. It’s a reboot of The Book Launch Show and it’s all about book marketing.

One of the things we discuss is setting business goals and priorities. Since I’m primarily a fiction writer, my marketing activities must be laser focused on my novels. This blog speaks to the editing and non-fiction side of my business and as such I need to set it aside. It’s a bittersweet decision, but one I’m hoping you understand. (I’ll still be around on Twitter (@valerie_francis) if you’re looking for me.)

Why not take this time to reflect on your own business goals. What are you doing consistently to meet them?

Valerie Francis

The Mystery of Mrs. Christie

Well, you’re not going to believe this. Reece Witherspoon and I picked the same book for our February book clubs. Sort of.  Late last year, I came across THE MYSTERY OF MRS. CHRISTIE by Marie Benedict and was fascinated by the premise. Benedict writes historical fiction, much like Philippa Gregory,

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Valerie Francis

A Girl Named Howard

This month, rather than recommend one book to read, I’m recommending the entire body of work of one author because Anne Rice, who passed away December 11, 2021, single-handedly revolutionized the role of vampires in literature.  Yes, vampires.  And the impact she’s had is more significant than you might realize.

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Valerie Francis

The Christmas Bookshop

If you’ve had it up to your eyes with holiday preparations and are looking for a light-hearted story to escape into, The Christmas Bookshop, by Jenny Colgan, might be just the ticket. The title is a bit misleading, in my opinion. Yes, there’s a bookstore. Yes, the plot unfolds in

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