Craft means story structure. It’s knowing how to tell a story that works.
A great cover is important, as is a solid marketing plan, but they won’t save you from a story that bores people.
Sure, your friends and family will buy your book, but will they actually read it? Will they tell others about it? If you want to earn a living as a writer then you must develop a fan base. You’ve got to give people a reason to buy (and talk about) your current novel, and anticipate your next one.
So, what makes them do that? The answer is simple: it’s your mastery of the craft. It’s about how well you understand and apply the principles of storytelling. It’s all about story structure, not clever writing or beautiful sentences.
The Story Grid is focused on craft, and it’s brilliant. I feel I have licence to brag about it because it’s not mine. The methodology was developed by Shawn Coyne during his 25-year career as an editor with the Big 5 publishing companies in New York. His client list is jaw dropping and the Story Grid is how he turned their books into New York Times bestsellers. I use it to improve my own work, and it will improve yours too. The Story Grid is not for everyone.
It’s for writers who are serious about levelling up. It doesn’t matter where you are in your creative journey, or how much you already know (or don’t know) about story structure. The only thing that matters is that you’ve made the decision to get better.