If you’re going to do a job that isn’t going to be replaced by a computer, it’s going to be a job where faster is not the point. It will be a job where braver is the point, more connected is the point, more insightful is the point, and there aren’t any productivity apps that can help you with that.
We have to differentiate between industrial productivity and creative productivity. If you have a white-collar job, the likelihood is that you’re not getting rewarded for volume, you’re getting rewarded for impact. Going faster doesn’t get you more impact.
Making an impact isn’t the easy thing to do, it’s the difficult thing to do. It’s the thing that will make people miss you if you’re gone.
- Seth Godin –
What kind of impact will you choose to make with your creative work? Are you willing to do the difficult work?
