Yesterday, I recorded a podcast with Tim Grahl. It’s a new show, The Book Launch Show, and it’s all about book marketing. Our first episode will launch later this month.
What struck me as interesting, is that we talked about focus.
I can lock in and focus on a writing project because I’m interested in it. Marketing? Well, that’s more challenging.
For Tim, it’s fascinating. That’s why he does it and that’s why he puts people on the New York Times and Wall Street Journal bestsellers lists. So our ability to focus is intrinsically tied to our interest level; our desire to do the thing we need to do.
The best part about all of this is that desire can be created — even for something we currently don’t enjoy.