Focus and Desire

Yesterday, I recorded a podcast with Tim Grahl. It’s a new show, The Book Launch Show, and it’s all about book marketing. Our first episode will launch later this month.

What struck me as interesting, is that we talked about focus.

I can lock in and focus on a writing project because I’m interested in it. Marketing? Well, that’s more challenging.

For Tim, it’s fascinating. That’s why he does it and that’s why he puts people on the New York Times and Wall Street Journal bestsellers lists. So our ability to focus is intrinsically tied to our interest level; our desire to do the thing we need to do.

The best part about all of this is that desire can be created — even for something we currently don’t enjoy.

About the author 

Valerie Francis

Valerie Francis is a bestselling author, literary editor, and podcaster with a passion for stories by, for and about women.

Each month, Valerie recommends books from literature’s best female authors. Selections come from every genre because women write, and read, in every genre. The Women’s Fiction category offers up some terrific novels, but these days there’s a strong female presence in thriller, horror, crime, and other genres traditionally dominated by male writers. No matter what the publishing companies may think, in the 21st Century, Women’s Fiction is whatever we want it to be.

stories for women, by women, and about women