Book Club



Book Trailers: This is What I’m Talking About

Shortly after posting my last blog entry, I came across this book trailer (first video clip below) developed for Jessica Brody’s YA novel, The Karma Club.  It’s exactly what I had in mind.  Brody is a former producer and movie studio exec.  It shows.

In three minutes it gives the inciting incident, introduces the characters and sets up the plot.  Other trailers do this too of course, but Brody’s is slick and engaging.  It’s just like a film trailer.  There’s even a cameo by Deepak Chopra.

The marketing team has taken it one step further by applying the film industry’s approach to the product launch.  Check out the second video below – looks like a movie premiere right?  Talk about dazzle.  They’ve hired up-and-coming actors, and have given credit to photographers and musicians (original score is available on iTunes) and they linked it with a fundraiser. (For more trailer stats, click here.)  Boy, this launch sure is a long way from a table at Costco.

I showed these two clips to my 13-year-old son.  There aren’t quite enough dragons in The Karma Club for his taste, but he thought the trailer and launch were both really cool.  He asked if my book launch would be like this.  Um … well, who knows?  Maybe I can convince Alan Doyle or Allan Hawco to get involved (my protagonist is named Alan after all).  Perhaps Gordon Pinsent is free.  Oh wait, I know … I’ll nab Russell Crowe next time he’s in town.  😉

Hey, if you’re gonna dream, dream big.

And well, you’ll also likely find me at Costco.



Valerie Francis

The Mystery of Mrs. Christie

Well, you’re not going to believe this. Reece Witherspoon and I picked the same book for our February book clubs. Sort of.  Late last year, I came across THE MYSTERY OF MRS. CHRISTIE by Marie Benedict and was fascinated by the premise. Benedict writes historical fiction, much like Philippa Gregory,

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Valerie Francis

A Girl Named Howard

This month, rather than recommend one book to read, I’m recommending the entire body of work of one author because Anne Rice, who passed away December 11, 2021, single-handedly revolutionized the role of vampires in literature.  Yes, vampires.  And the impact she’s had is more significant than you might realize.

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Valerie Francis

The Christmas Bookshop

If you’ve had it up to your eyes with holiday preparations and are looking for a light-hearted story to escape into, The Christmas Bookshop, by Jenny Colgan, might be just the ticket. The title is a bit misleading, in my opinion. Yes, there’s a bookstore. Yes, the plot unfolds in

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