I recently heard an interview with David Morrell, the author of First Blood. His new series intrigued me (and I thought it was cool that he’s Canadian), so I decided to share it on Twitter. I tagged him in the post without any expectation that he’d reply, but within minutes I got a message giving me more information about the book I was interested in.
The cynic will pass this off as a sales tactic. Someone who understands marketing recognizes this as remarkable. Why?
Because (1) it created a direct connection between an author and reader, (2) it was unexpected, (3) he acknowledged me personally, (4) he demonstrated that he listened to me, (5) the note made me happy. It’s that last one that’s the most important. The exchange left me with a positive feeling that inspired me to tell others about it.
Yes, I bought the book (Murder as a Fine Art). Yes, I’m reading it. Yes, I’m enjoying it.
Remarkability is something that needs to be woven into every part of the process; from initial story idea through the writing and on to marketing.
How is your work remarkable? What makes it different from the other books in your genre? What is it about you, and your work, that others would remark on?