1/4″ Drills

Elmer Wheeler famously said that people don’t buy quarter inch drills because they want quarter inch drills. They buy quarter inch drills because they want quarter inch holes.

They don’t want the thing, they want what the thing will do for them.

When you’re selling something, you have to sell the benefit of it.

“But wait,” you say. “I’m not a salesperson, I’m a writer—I’m an artist!” Yes, that’s true, but if you want to earn a living you’re also a salesperson.

People don’t buy books because they want books. They buy books because they want what the book will do for them. They want to learn, to be entertained or to escape.

What does your book do for your reader?

About the author 

Valerie Francis

Valerie Francis is a bestselling author, literary editor, and podcaster with a passion for stories by, for and about women.

Each month, Valerie recommends books from literature’s best female authors. Selections come from every genre because women write, and read, in every genre. The Women’s Fiction category offers up some terrific novels, but these days there’s a strong female presence in thriller, horror, crime, and other genres traditionally dominated by male writers. No matter what the publishing companies may think, in the 21st Century, Women’s Fiction is whatever we want it to be.

stories for women, by women, and about women