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Penguin Books

Book Trailers: The Future of Publishing?

I think book trailers are the best thing since sliced bread.  I say this as a reader, a former PR professional and an author.  If publishing companies want to stay afloat in this economy, I think they’re going to have to start investing more of their marketing budgets in high […]

November 15, 2012

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Hook Your Audience in 500 Words

An author has about 500 words (or roughly two pages) to hook her audience.  Think about it: when you’re scanning the shelves looking for a new book, you start with the first page, right?  You don’t open the book in the middle.  If you download an ebook sample, you’re given […]

October 13, 2012

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The Future of Publishing

This is an absolutely brilliant view on the future (or end?) of publishing – put together by the UK branch of Dorling Kindersley Books.  A must see for anyone interested in writing or publishing in today’s environment.  Truly creative! What are your thoughts about where our industry is heading? [youtube=http://www.youtube.com/watch?v=Weq_sHxghcg]

August 2, 2012

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