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Book Trailers: This is What I’m Talking About

Shortly after posting my last blog entry, I came across this book trailer (first video clip below) developed for Jessica Brody’s YA novel, The Karma Club.  It’s exactly what I had in mind.  Brody is a former producer and movie studio exec.  It shows. In three minutes it gives the […]

November 21, 2012

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Book Trailers: The Future of Publishing?

I think book trailers are the best thing since sliced bread.  I say this as a reader, a former PR professional and an author.  If publishing companies want to stay afloat in this economy, I think they’re going to have to start investing more of their marketing budgets in high […]

November 15, 2012

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